Microsoft Ads (formerly Bing Ads)

1. In Polytomic, go to Connections → Add Connection → Microsoft Ads.

2. Click Connect to Microsoft Ads to connect to Microsoft Ads using OAuth.

3. Click Save.

Syncing from Microsoft Ads

You can use Polytomic's Bulk Syncs to sync ad and campaign performance reports from Microsoft Ads to your data warehouse, databases, and cloud storage systems.

Syncing to Microsoft Ads

You can use Polytomic's Model Syncs to sync the following datasets from any of your systems (data warehouses, databases, CRMs, spreadsheets, or APIs) to Microsoft Ads:

• Conversion events
• User audiences

If you want Polytomic to create new Microsoft Ads audiences rather than enriching existing ones, simply scroll to the bottom of the Target list in your model sync configuration and select New Audience.